Traditional Advertising Sucks - Better Marketing Methods

Marketing using traditional media has become so ineffective now a days due to customers being saturated with advertisements.

I've found myself spending thousands of dollars only to have returns in sales that doesn't even come close to covering my initial investment. I've sat there scratching my head trying to figure out what's happened, whether my customers have lost interest in my products or whether I needed to revise my advertisements to capture their attention again.

This over spending on my behalf was due to old habits and a closed mind to these new forms of media, and using them to getting my message out.

I've always thought nothing could top traditional glossy magazine print, television and radio, I thought these were still the most effective ways of advertising. They were a effective way to get my message out to new potential customers up until 3 years ago. Then I found myself with a drained advertising budget, not being able to experiment with my current ads and couldn't continue traditional advertising methods because my budget wasn't replenished.

Coming to the realization that we live in a very different world then we did just 3 years ago. Where people are being captivated in new ways, the web, Facebook, Twitter, cell phones. I needed a way to get my message in front of them. I did some google searching and found a software called FireText.

FireText is a BULK SMS Software that's downloadable on your computer. The install is a snap, basically I just connect my cell phone to the computer using a USB cable, and FireText uses my cell phone to send and receive text messages. The great thing about FireText is that I don't have to pay a per text message fee like all other online companies that offer simpler services.

I imported my list of customer phone numbers which I've been collecting in an Excel spreadsheet and created my first Bulk SMS message. The coolest thing I found with FireText is the ability to specialize my Bulk SMS Messages, so each person that receives my text message can have it start with their name. I found this to be a nice personal touch, because I'm always about winning the hearts of my customers.

FireText offers other tools which helped me build up my list of cell phone numbers, these are clever features which took me from my list of a hundred cell phone numbers to thousands. All within a month of using FireText.

Once I got comfortable with the software, I didn't want to use my personal cell phone anymore, so I spent a little bit of money and went for their FireText SMS Transmitter. It's a little USB dongle that plugs into your computer, it was a hassle free option for me and allowed me to get my cell phone back.

Targeting my Bulk SMS customers is big for me too, there is grouping features, auto responders to deliver instant coupons upon keyword detection, and short code options if I wanted to upgrade one day when I reach millions of subscribers.

This has been a great addition for my business, and allows me to completely reduce my advertising expenses. Increase profits and target my customers with specialized text messages on their mobile phones.

The only advertising I use now is FireText Bulk SMS, Facebook and Google Ads and I'm making more sales than ever.

Follow me on Twitter @bhattmann