The DJ who couldn't speak. FireText an extension of own body...

I thought this was the most remarkable story when our customer told me this. I couldn't wait to share this with all of you.

I received an email several months ago, a potential customer was asking us all the standard questions about our FireText text message to screen software. Features, pricing and how to get it all setup within his venue.

Everything changed when I picked up the phone and decided to call his number listed in the signature in the bottom of his email. I spoke with enthusiasm and introduced myself as a FireText sales agent. I never got a reply, but could hear some rustling around and background noise. I narrowed down who I was again, speaking a bit louder "Hello… I'm FireText the text messaging software company that allows your customers to send text messages to your TV screens"… still nothing. Then I heard a click. The customer had hung up on me.

Moments later I received an email saying, "Thanks for the call Raoul, I'm really glad you reached out to me, but I can't speak. So we'll have to keep our conversation over email".

My heart just sank to my heals, and I felt a tingle shoot up the back of my neck. I quickly sat up, and wrote back to him.

"Hey Ryan!

Thanks for the email back. I thought I had the wrong number when I called you.

Ryan… may I ask what you are going to be using our software for? maybe I can provide you a bit more information so it's an easier integration with your hardware setup."

Minutes went by, and I kept refreshing my inbox to see if he had replied. Nothing. So I got up, went to the cooler and refilled my cup with water. Thinking to myself, "holy crap… what's he going to do with FireText??"

When I came back to my desk, I saw his email… nearly spilled my cup of water while putting it down, he wrote.

"Raoul, thanks again for your quick reply… well, I as you know already I can't speak and I'm looking for a way to communicate with my audience. I was hoping I can use your Text to Screen and Text Song Request features so my audience can send me play requests, and I'd be able to reply back to them via your software.

This is my biggest hurdle, because right now I have to write down a reply on paper, and it takes too long.

I know using FireText will speed things up, and I'm hoping it will land me some bigger gigs."

I was absolutely amazed when I read this, that, here we are a Text Message to Screen Entertainment Company. Serving clients such as WWE Wrestlemania, Formula One Racing, NHL Teams, NFL Teams, Corporations… but now, we've become an extension of one's own body… a voice for a person who can't speak.

After this, I'm proud to say FireText has implemented a new product strategy, appreciating the diversity of our customers needs.

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